Marketing Automation can be a powerful tool for your brand, if you know how to leverage it. When used effectively, it can help you market to existing and prospective customers at scale with relevant, personalised and timely communications that nurture them towards conversion or retention, and ultimately increase your sales.
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Optimising for Rich Results in SERPs
By Adam - Sep 21
Google is constantly changing, updating and refining the ways in which it displays search results to users, Featured snippets — also known as ‘rich results’ and ‘answer boxes’ among other terms — are the most prominent of these changes. The growth of featured snippets has resulted in the ‘zero-click search’ phenomenon, where traditional search results are pushed further down the page and get fewer clicks and impressions.
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Export Market Development Grants (EMDGs) made simpler — Starting July, 2021
By Adam - Jul 21
Starting July 2021, the Australian Government is making Export Market Development Grants (EMDGs) simpler and easier to apply for.
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The ‘Plastic Crisis’ and what it means for your brand
By Tilda - Jun 21
The world of packaging is undergoing a major transformation, led by an alliance of Government and industry initiatives. Immense pressure is being applied to brands to rethink the way they package their goods to tackle what has been coined the ‘plastics crisis’.
