By Brian - Apr 20
When presented with the unique opportunity of some donated commercial airtime, we recognised immediately that using it wisely — (and getting the tone right) was going to be a challenge. Having worked closely with Cancer Council Queensland for a number of years, we understood that times of broader crisis can make their important ongoing work almost invisible. So we approached them with an idea for a TV spot to help raise awareness, remind people of their great work, and maybe be a bit playful too. They were on board straight away.
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