Optimising Your Google Business Profile for Local Search Success
By Adam - May 22
As you’re already likely aware, Google Business is a free resource that can help deliver a local presence across Google Search and Google Maps, but did you know that it’s hands-down one of, if not the most, important ranking signals for local organic search rankings?
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Voice Search in 2022 Trends & Predictions
By Laura - Apr 22
As the name illustrates, “voice search” refers to the way users will ask their devices queries, often through smart assistants, Siri, Alexa or Google, as a hands-free alternative to traditional typed search queries.
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Say Goodbye to Expanded Text Ads on Google Ads
By Laura - Mar 22
Google is continuing to shake up advertisers with major changes to their Google Ads (Search) platform. This latest change means ‘Responsive Search Ads’ (RSAs) are becoming the only Google Ads (Search) ad format available, coming into effect from 30 June 2022. So, what do you need to know?
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9 Mistakes You Might Be Making With Your Website
By Laura - Feb 22
A website is often the customers’ first touch point with a brand, so it’s vital to make a good first impression. Depending on the type of business, a website can also become the go-to hub for brand/customer interaction and ongoing brand loyalty. A website that’s difficult to navigate, ill-equipped with relevant information or just down-right looks bad, can turn potential customers away quickly and some for good.
