Guiding your customers down the right path.
Getting to know your customers can help you to better understand what your prospects and leads are looking for. NOUS can help identify core customer personas and map their individual journeys. We work through every touchpoint along the way.
Once this is mapped, we then streamline it – adding to the experience to ensure your customers’ decision making or on-boarding processes run exactly how they would like it to. Using marketing automation tools to help deliver the right message at the precise time in these customer journeys can make all of the difference: improving conversion rate, or reducing customer churn.
At NOUS, we always start by getting to the core of your brand. We work closely with you to workshop and identify your customer personas. We then look at what you have to say to them, and importantly, when you should listen to them at every step along their journey.
We collaborate and join forces, to get to the right outcome.
We analyse your current customers, finding out everything you know about them from your data.
Building a detailed profile of your customers. This profile helps your brand to better understand your customers’ needs.
Customer Journey Mapping – Workshop
We map out the entire customer journey. From identifying they have a problem all the way through to conversion. Where necessary, we follow that journey further through to the on-boarding and retention processes.
Lead segmentation and scoring – Workshop
Using marketing automation to segment leads generated through your website into their appropriate personas. Scoring those leads based on their actions – how likely are they to convert?
Lead nurture – Workshop
With the customer journey mapped, it’s time to see where your brand can add value to the process. What messages could we drop in and when to improve the chances of conversion?