Search engine marketing.

Search engine marketing that gets results

For those who are wondering, Search Engine Marketing (SEM) is the marketing of your business through paid ads that appear on search engine results pages. When potential customers search for products or services that you offer, NOUS makes sure that your ads appear within those search results and direct your customers to taking action – be that visiting your website, viewing your products on your online shop or calling you directly.

Why use search marketing?

With SEM, NOUS targets your campaign to your audience through device, language and location – we can refine it down to a 1km radius. In essence we will make sure you capture a bunch of potential customers who are already searching for your kind of product or service – we just open the door to let you step in and make it easy for them. It’s not just a great way to directly market your business but it’s also highly versatile.  It allows us to make continual changes and optimisations across all aspects of the delivery (e.g. campaigns, keywords, ads, budgets, bids and audiences).

The NOUS difference

At NOUS, we take the time to understand the specifics of your business, the market in which you operate and your objectives. We create, manage and optimise successful search engine marketing campaigns for local, national and international brands. We are all about immersion and really delivering to the Brand Framework. There’s nothing we enjoy more than getting into the nitty gritty of the optimisation and tracking performance, to deliver powerful results

The in-house NOUS team consists of several individually qualified Google AdWords professionals. We are all under one roof and do not outsource any of our service delivery. Through the demonstration of our Google AdWords knowledge as well as the continual delivery of effective campaigns, NOUS has achieved a certified Google Partner status^[1]. Our engaging copywriting coupled with effective search targeting means that we will help you to seize the right audience.

Our results driven campaign strategies are based on your business goals and our extensive search engine marketing experience.

Through the research of keywords, audiences, consumer behaviour and competitors, we create bespoke campaigns and keyword lists to help you achieve your business objectives.