While digital media is great at producing “The Next Big Thing”, it’s important to stay focussed on tried and true digital marketing opportunities.
“Email has long been shunned as a “has been,” often taking the back seat to newer, sexier tactics like social media. That said, from a pure cost-effectiveness standpoint, it’s hard to beat email. It’s relatively cheap, consumers opt-in, so they are very receptive to the marketing message, and it’s fairly easy to measure success.”
– Bob Arnold (Associate Director of Global Digital Strategy, Kellogg)