Whether you’re looking to drive a lead, or sign-up a sale – persistence is key (as it actually takes several visits to get a customer across the line). Display and video advertising are the perfect solution for engaging and continuing the conversation with your potential customers. We all know the old adage ‘A picture tells a thousand words’ and combined with the right targeting, the opportunities are vast. Video and display ads work harder. You can hone in on location, demographic and interest topics (to name a few), and choose specifically where you want your ads to appear, who you want to see them and when.
The banner ads that you see on websites and social media with text, images, video, and audio are known in the marketing world as display advertising. This form of advertising can capture your audiences’ attention early in the buying cycle – offering a highly efficient means of building brand trust from the ground up.
You don’t need to be an expert to know that the popularity of online videos has been on a steady increase over the past 10 years. You only have to look at YouTube – now the second largest search engine in the world. Every month, more than 1 billion people watch more than 6 billion hours of YouTube video – with more than half of those views on mobile. The combination of video access, sharing, and community means that YouTube offers a unique opportunity for audience engagement. NOUS knows how to leverage this engagement.
With video advertising we know we will achieve higher emotional involvement with the content – way ahead of static images. And the beauty is you don’t need a large media budget to deliver powerful and effective video advertising campaigns.
The NOUS Difference
NOUS uses a fresh approach for every online advertising project. We look at each project afresh – we’ll never follow a formula and always tailor a solution. Whether it’s display advertising, video advertising or both, NOUS works with your brand to identify the most powerful and cost-effective campaign delivery.
The NOUS team is entirely in-house and is as much about the aesthetic as the performance. Our creative team – all under the one roof work closely with the performance media team and will help you understand the right format, length, style and message for your brand.
Their creativity when it comes to our visual advertising from TV to signage is just fantastic. NOUS have assembled a great team who are at the top of their game and a pleasure to deal with. We couldn’t be happier.
Tabbed, Drop-Down & ‘Read More’ Content – Does It Rank as Well?
By Adam - Nov 21
The idea that Google — the search engine we all still refer to when discussing SEO — values tabbed content differently to immediately visible content has long been popular among many in the industry, but is that the case? There have always been two relatively even sides to this debate, with one saying that Google indexes it just the same as normal content and the other saying that if it isn’t immediately visible to users, it won’t be indexed.
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How to Optimise Your LinkedIn Company Page
By Laura - Nov 21
Laying the right foundations with your brand’s social media profiles can help in the long run to build trust and credibility with users and other businesses. Here are six tips you can take to optimise your Company Page on LinkedIn.
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Facebook & Instagram Limits Age Targeting for Advertisers
By Laura - Oct 21
In response to criticisms of children’s safety and new privacy regulations (United Kingdom, United States, Europe), Facebook and Instagram continue to roll-out a number of platform changes.
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How will iOS 14.5 affect your Facebook campaigns?
By Laura - May 21
Unless you’ve been living under a rock – you’ve no doubt heard about the digital marketers’ doom and gloom that is the iOS 14.5 update. While Apple can pat themselves on the back for their response to the ever-growing concern over data and privacy, it’s brands and marketers who are more significantly affected by this change – losing valuable insights into audience targeting, conversion reporting and attribution.
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COVID-19 — Fuelling the Resurgence of QR Codes
By Adam - Apr 21
While it’s taken a global pandemic for QR codes to take off, so integrated have they become into our lives in such a short time that businesses which don’t incorporate them into the delivery or promotion of their products and services could be quickly left behind.