Whether you’re looking to drive a lead, or sign-up a sale – persistence is key (as it actually takes several visits to get a customer across the line). Display and video advertising are the perfect solution for engaging and continuing the conversation with your potential customers. We all know the old adage ‘A picture tells a thousand words’ and combined with the right targeting, the opportunities are vast. Video and display ads work harder. You can hone in on location, demographic and interest topics (to name a few), and choose specifically where you want your ads to appear, who you want to see them and when.
The banner ads that you see on websites and social media with text, images, video, and audio are known in the marketing world as display advertising. This form of advertising can capture your audiences’ attention early in the buying cycle – offering a highly efficient means of building brand trust from the ground up.
You don’t need to be an expert to know that the popularity of online videos has been on a steady increase over the past 10 years. You only have to look at YouTube – now the second largest search engine in the world. Every month, more than 1 billion people watch more than 6 billion hours of YouTube video – with more than half of those views on mobile. The combination of video access, sharing, and community means that YouTube offers a unique opportunity for audience engagement. NOUS knows how to leverage this engagement.
With video advertising we know we will achieve higher emotional involvement with the content – way ahead of static images. And the beauty is you don’t need a large media budget to deliver powerful and effective video advertising campaigns.
The NOUS Difference
NOUS uses a fresh approach for every online advertising project. We look at each project afresh – we’ll never follow a formula and always tailor a solution. Whether it’s display advertising, video advertising or both, NOUS works with your brand to identify the most powerful and cost-effective campaign delivery.
The NOUS team is entirely in-house and is as much about the aesthetic as the performance. Our creative team – all under the one roof work closely with the performance media team and will help you understand the right format, length, style and message for your brand.
Their creativity when it comes to our visual advertising from TV to signage is just fantastic. NOUS have assembled a great team who are at the top of their game and a pleasure to deal with. We couldn’t be happier.
Instagram has made some updates to the Reels algorithm which may affect the visibility of your videos. One of these is particularly important to note if you’re also using TikTok.
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Campaigns we love to hate (or hate we love)
By Elouise - Feb 21
Weetabix and Heinz UK have teamed up in a wholesome breakfast campaign that everyone loved…to hate. Like seagulls to a chip, the public response was fast and hilarious, and became an opportunity for other brands to compete for the best on-brand reaction.
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How to deal with bad reviews on Google
By Elouise - Oct 20
Although they might be a bit hard to swallow, bad reviews are not the worst thing for your brand. It’s expected for brands to have a couple of negative reviews, in fact it’s suspicious if there are none. What’s critical is how your brand chooses to react.
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How to deal with bad reviews on Facebook
By Elouise - Aug 20
For some customers, when things go wrong, Facebook is just one of the platforms where they can air their frustrations. The good news is, even though the customer is clearly ticked off, you haven’t lost them just yet, but how you act next is critical as it will affect how your customers will see and interact with your brand in future.
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Facebook Small Business Grants Program
By Alex - Mar 20
With businesses experiencing the disruptions and challenges from the global outbreak of COVID-19, Facebook has announced the Facebook Small Business Grants Program – a $100 million grant program for small businesses around the world.