Concept development that's on-brand and on-brief.

The art/science of concept development.

Concept development is where all of the threads come together. It’s the ideas and the process. The creativity and the science. The emotion and the intellect. And at Nous our concepts are always on brand and on brief.

The Nous difference

Our process for concepts has been carefully crafted over our 25 years. We’re unashamedly brand centric. We’ll know your brief inside out and back to front. We’ll workshop ideas, pull everything apart and put it back together. If the idea doesn’t match the Brand Framework it goes no further. And it’s not just about the design aspect… it’s all encompassing. Tried and tested, our process simply delivers – that’s Nous.

Nous created a suite of high performing EDMs, integrating new design features that brought consistency and a fresh look to our existing communications. A strong understanding of our brand DNA coupled with a clear desire to put the customer first made Nous an obvious choice for this project.

Simon Smith, Budget Direct

Nous are not our advertising agency, they are so much more than that. They are our business partner. The talented team at Nous have a strong understanding of our brand and since partnering with Curves in 2010, they have worked closely with us to develop a solid strategy for our position in the women’s health and fitness category.

Jacqui Bialocki, Curves Australia and New Zealand

We’ve been working with the team at Nous for a number of years now, and they’ve never disappointed. Their designs always deliver on the wow factor when I present them back to our business.

Simon Jenkins, Mars

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