Before Mark Zuckerberg announced the launch of Meta Verified, the process to obtain the exclusive blue badge was somewhat opaque. As a result of the subscription-based service, acquiring the highly sought after verification badge (along with its status) has become more transparent, and the symbolic significance has been redefined.
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Top 6 Digital Marketing Trends of 2023
By Aliese - Apr 23
Digital marketing is constantly evolving. For your business to thrive in this fast-paced world, it’s vital to stay on top of new technologies and innovations. In this post, we break down the top digital marketing trends of 2023 and how you can adopt them to stay ahead of the competition and maximise your brand’s success.
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TikTok Marketing 101
By Laura - Oct 22
We mentioned in our last blog that short form video is the future of content across social media. And the first channel that comes to mind for short form video is undoubtedly TikTok.
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Short Form Video Trends in 2022
By Laura - Sep 22
It should come as no surprise to brands that short form video is the future of content across social media platforms. Not only across TikTok and Instagram Reels, but with YouTube Shorts, Google, LinkedIn and Pinterest all also expanding their short form offerings, making the format a crucial component in any brand’s social marketing strategy.
