So you’ve got your beaut new logo, a strong brand identity and rationale. But now it needs to sing. NOUS can create a strategy and orchestrate a rollout for your brand over any type of media. Consistency is key with a brand launch and we make sure that every piece of collateral, from your billboard to your email signature, sings the same tune.
The NOUS difference
Everything we do to extend and implement a brand relates back to its Brand Framework. The Framework provides our reference point to check that whatever we are producing is on brand. With extensive experience in Brand Rollouts we have managed implementation of new liveries across brands big and small. From overnight replacement brochures for a national banking brand to signage fit-out for a boutique brewery. Our knowledge is second to none with in house production expertise and checklists of all that might be required, honed from years of experience.
It’s a wonderful thing when your advertising agency gets your business. The team at NOUS have gone above and beyond to steer our advertising and marketing activities in the right direction. A gentle re-brand, a new website and a push into digital advertising, email and marketing automation space is getting our business great results.
NOUS took the time to understand our business and what we wanted to achieve with the new website. They were also able to identify a number of issues we had overlooked and suggest improvements to some of our specifications.
During our time with NOUS we have achieved 107.7% YTD sales growth for our low value segment. This is truly a result of the NOUS team having a more strategic approach, instilling a test, learn and refine approach and ensuring the creative is always hard hitting and resonates with the target market.
Striving to make a difference in your local community but need a financial leg-up? If your organisation is eligible, you can apply for a Budget Direct sponsorship of $1,000, $2,500, or $5,000.
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Do you have an image problem?
By Elouise - Feb 20
Your website can make or break the perception of your brand, so how you manage your imagery is critical. The key to solving your image problem is to first understand your brand properly (why you exist and why your customers need you), then decide what you want your imagery to do. While both photography and illustration can achieve either, sometimes one might provide a better result than the other. Here’s why…
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Why Your Instagram Stories Views Are Suddenly Down
By Lorelei - Nov 19
Have you experienced a sudden downturn in Story views on Instagram? Don’t worry – it’s not you and you’re not alone. Instagram is cracking down on growth hackers, clearing the platform of inauthenticity, and helping marketers and influencers alike to accurately gauge Instagram Story performance and engagement with users.
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Are You Using LinkedIn’s Reactions to Boost Engagement?
By Lorelei - Aug 19
If you’re a marketer and LinkedIn hasn’t been incorporated into your digital marketing strategy, or even made a blip on your radar, it’s time to pay attention – especially if you’re in the B2B space.
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Branding Through Storytelling
By Lorelei - Jan 19
Since the dawn of humanity, stories have existed to shape and connect us. Though the way we tell stories changes – from oral retellings and cave drawings, to interpretive dance and Twitter – our desire to tell and hear them remains unchanged. Stories are still one of the most fundamental ways in which we communicate, make sense of our world and share that understanding with others.