Tracking and using your customer data.
Web analytics is the data collected about your website, your visitors and their behaviour. It’s so important for your business to understand what’s working and what isn’t in order to improve your website’s user experience and conversion rates.
To put it simply, website analytics looks at the data surrounding; who’s visited your website and when they visited, how they got there and what they did once they got there, and where they went afterwards.
What can you track online?
There’s so much potential when it comes to tracking a visitor’s activity on your website. Whether it’s watching a video, downloading a brochure or buying a product – we can help you identify who visited, where they came from and what they did. We can connect this data with your customer relationship management software or other to draw key demographic and user insights.
This type of information can help you leverage your website strengths while improving any potential weaknesses. Advanced website analytics tools can go as far as screen-recording for individual website visitors (as creepy as that sounds).
So when it comes to website tracking and analysis, the opportunities for your business are endless.
The NOUS difference
While many companies will help you track your website data, NOUS goes further. We’ll help you to understand the key metrics that are important to your website and your business. With a comprehensive suite of analytics tracking tools, we interpret and analyse your performance to ensure you’re getting the most valuable insights possible out of your data. This allows you to fully comprehend and keep track of your performance over time.
Numbers are hard to ignore or hide, because they’re easy to compare. We provide transparent, jargon-free translations of your data – with each interpretation tailored to your business. We make sure the insights we’re drawing for your business are not only valuable, but also actionable.
By understanding your objectives, we can provide real learning to improve the efficiency and effectiveness of your business and online strategy.