There’s no better place to encourage people to buy things than when they’re already standing at the checkout. This is your opportunity to whisper in their ear and seal the deal. Our point of sale (POS) design makes your product shout. Our innate understanding of your brand and its audience means that we are perfectly groomed to expand your brand into the retail space.
The NOUS difference
Good point of sale material is all down to knowing your way around the retail environment. Our experience with FMCG packaging and its environment helps us deliver 100%. We know the display environment and what substrates work best too. Our Production Manager oversees every job.
You need an agency who understands the idiosyncrasies of the supermarket on the case – and that is us. You name it, we are onto it – banners, shelf strips, neck tags, wobblers, gondolas, talkers, stickers and more.
During our time with NOUS we have achieved 107.7% YTD sales growth for our low value segment. This is truly a result of the NOUS team having a more strategic approach, instilling a test, learn and refine approach and ensuring the creative is always hard hitting and resonates with the target market.
It doesn’t matter whether you’re an established company or just starting out, product packaging is an important part of your marketing, advertising and branding strategies. Sure, the product is what people discuss, and yes, it’s the product that they come back for, but it’s the packaging that draws people in. It’s packaging that entices people to buy your product in the first place (well, at least it’s one of the reasons).
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When Less is More
By Justin - Feb 18
Who has such strong brand recognition that they can afford to take an already minimalist pack design and simplify it further by removing their logo? Coca-Cola can. And they did.
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Learn from Vanity Fair – proof your work
By Elouise - Feb 18
With a gorgeous setting, the legendary photographer Annie Leibovitz and thirteen of the biggest stars in Hollywood – all the ingredients were there for the ultimate photoshoot and an incredible Vanity Fair cover. So why was social media left howling with laughter when it was finally released?
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Fifty Shades of Grey – Whipping Colour Consistency for Your Brand into Shape