Email marketing is still one of the best value communications channels that your brand can have in its arsenal. With the percentage of the population now on mobile it’s a must do for your brand. It’s more personal, targeted, timely and very low cost.
It’s the cornerstone of any business’ online strategy. Building your email database is great, but what’s the point if you’re not engaging your customers and building long-lasting relationships.
For me, the most underrated digital marketing tactic is email. Email has long been shunned as a has been often taking the back seat to newer, sexier tactics like social media. That said, from a pure cost-effectiveness standpoint, it’s hard to beat email.
Bob Arnold, Associate Director of Global Digital Strategy (Kellogg)
A well executed email campaign can increase sales, increase customer loyalty, generate leads and reduce future marketing costs.
At Nous, we’re focused on performance. Not just open rate or click-through-rate, but conversion rate and sales – the core results that matter.
Nous can manage your complete EDM campaigns, as a one-off or on an ongoing basis. We’ll do it all – audience segmentation, custom auto-responders, stunning designs, specific action triggers, system integrations and more. For everything from strategy to testing and reporting, talk to the email marketing experts at Nous.
