YouTube Shorts – The Latest Platform for Short-Form Video
By Aliese - Aug 23
Short-form video is the king of content in 2023. After the explosion of TikTok, Instagram introduced Reels (followed by Facebook Reels), Snapchat launched Spotlight, and YouTube launched Shorts. Spotify has also recently announced a homepage redesign to feature a vertical video feed.
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How to Rank Higher on Google in 2023
By Aliese - Aug 23
Who do you turn to when you’ve got a question? A friend? A colleague? You turn to Google of course! Google is the most visited website in the world, with 112.9 billion monthly visits in March 2023.
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Universal Analytics vs Google Analytics 4: What are the differences?
By Sally - Jun 23
Google has announced that Universal Analytics (UA) will be replaced by Google Analytics 4 (GA4), with UA being deprecated in July 2023. There are some significant changes between the two platforms, with some users looking forward to the change, and others not.
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BeReal: How Can it Be Used by Marketers
By Sally - May 23
Posed photos and curated content are on the way out, with authenticity and ‘being real’ taking centre stage in the world of social media. The newest social media platform, BeReal, has challenged the norms of social media by encouraging its users to share real, authentic content, and it’s taken the world by storm. Social media users are now seeking authentic content from brands and creators, so how can your brand use BeReal?
