Universal Analytics vs Google Analytics 4: What are the differences?
By Sally - Jun 23
Google has announced that Universal Analytics (UA) will be replaced by Google Analytics 4 (GA4), with UA being deprecated in July 2023. There are some significant changes between the two platforms, with some users looking forward to the change, and others not.
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BeReal: How Can it Be Used by Marketers
By Sally - May 23
Posed photos and curated content are on the way out, with authenticity and ‘being real’ taking centre stage in the world of social media. The newest social media platform, BeReal, has challenged the norms of social media by encouraging its users to share real, authentic content, and it’s taken the world by storm. Social media users are now seeking authentic content from brands and creators, so how can your brand use BeReal?
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Everything You Need to Know About Meta Verified
By Claudia - Apr 23
Before Mark Zuckerberg announced the launch of Meta Verified, the process to obtain the exclusive blue badge was somewhat opaque. As a result of the subscription-based service, acquiring the highly sought after verification badge (along with its status) has become more transparent, and the symbolic significance has been redefined.
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Top 6 Digital Marketing Trends of 2023
By Aliese - Apr 23
Digital marketing is constantly evolving. For your business to thrive in this fast-paced world, it’s vital to stay on top of new technologies and innovations. In this post, we break down the top digital marketing trends of 2023 and how you can adopt them to stay ahead of the competition and maximise your brand’s success.
