Woolworths made a typo on their website that left customers scratching their heads over a particular product.
Read more ▻
The Dos and Don’ts of Instagram Reels
By Elouise - Feb 21
Instagram has made some updates to the Reels algorithm which may affect the visibility of your videos. One of these is particularly important to note if you’re also using TikTok.
Read more ▻
Campaigns we love to hate (or hate we love)
By Elouise - Feb 21
Weetabix and Heinz UK have teamed up in a wholesome breakfast campaign that everyone loved…to hate. Like seagulls to a chip, the public response was fast and hilarious, and became an opportunity for other brands to compete for the best on-brand reaction.
Read more ▻
Reels vs TikTok – which is right for your brand?
By Elouise - Dec 20
Instagram Reels and TikTok – same same but different.
They’re both platforms for the creation and discovery of short-form videos. Both have simple-to-use editing features for adding music, changing speed and adding filters. Both are geared towards easy discoverability and are so quick and easy to use that anyone can be a ‘creator’. Where they differ is their audience, functionality and advertising opportunities.
So, how do you decide which platform is better for your brand, or if you should use both? Here we break down everything you need to know about TikTok and Instagram Reels.
