Banners and signage that stop people in their tracks.

Now more than ever, customers are concerned with finding more ways to reduce their impact on the environment. Because of this, sustainability is factoring more in customers’ purchasing decisions, and brands need to pay attention.

While it’s taken a global pandemic for QR codes to take off, so integrated have they become into our lives in such a short time that businesses which don’t incorporate them into the delivery or promotion of their products and services could be quickly left behind. 

It doesn’t matter whether you’re an established company or just starting out, product packaging is an important part of your marketing, advertising and branding strategies. Sure, the product is what people discuss, and yes, it’s the product that they come back for, but it’s the packaging that draws people in. It’s packaging that entices people to buy your product in the first place (well, at least it’s one of the reasons).

Who has such strong brand recognition that they can afford to take an already minimalist pack design and simplify it further by removing their logo? Coca-Cola can. And they did.

With a gorgeous setting, the legendary photographer Annie Leibovitz and thirteen of the biggest stars in Hollywood – all the ingredients were there for the ultimate photoshoot and an incredible Vanity Fair cover. So why was social media left howling with laughter when it was finally released?