To help address some of the challenges faced by businesses around the world, Google has announced a new commitment worth over $800 million to support small and medium sized businesses, health organisations, governments and more.
Included in this is $340 million in Google Ads credits to all small and medium sized businesses that have had active accounts in the last year (i.e. since the beginning of 2019). According to the company, the goal is “to alleviate some of the cost of staying in touch with their customers.”
If you qualify for the above, your ad credits will automatically be applied to your account, and can be used at any point up until the end of 2020. There’s no sign-up or application process that you need to action. The credits can be used across all of Google’s advertising platforms. There’s still a lot of unknowns around what specific amounts will be provided, and when these will be available, but you can find more information on the offering from Google here.
We’ve previously posted on the Small Business Grants program announced by Facebook, so if you’re looking for support for your business, it’s worth reading and registering.
As we move further into the COVID-19 crisis, we understand how difficult this is for businesses during this time. Please reach out to us for a chat if there is anything at all we can do to help your brand in this time.