Posed photos and curated content are on the way out, with authenticity and ‘being real’ taking centre stage in the world of social media. The newest social media platform, BeReal, has challenged the norms of social media by encouraging its users to share real, authentic content, and it’s taken the world by storm. Social media users are now seeking authentic content from brands and creators, so how can your brand use BeReal?
Read more
TikTok Marketing 101
By Laura - Oct 22
We mentioned in our last blog that short form video is the future of content across social media. And the first channel that comes to mind for short form video is undoubtedly TikTok.
Read more
Short Form Video Trends in 2022
By Laura - Sep 22
It should come as no surprise to brands that short form video is the future of content across social media platforms. Not only across TikTok and Instagram Reels, but with YouTube Shorts, Google, LinkedIn and Pinterest all also expanding their short form offerings, making the format a crucial component in any brand’s social marketing strategy.
Read more
How You Can Make Your Customers Happier
By Laura - Jul 22
The past two years have changed a lot of things for everyone. As a result, new studies are showing that Australians are short on happiness – actively searching to find happiness in new ways, and in some cases, are willing to pay a premium for it.
