The ‘Plastic Crisis’ and what it means for your brand
By Tilda - Jun 21
The world of packaging is undergoing a major transformation, led by an alliance of Government and industry initiatives. Immense pressure is being applied to brands to rethink the way they package their goods to tackle what has been coined the ‘plastics crisis’.
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The Power of Product Packaging
By Lorelei - Nov 18
It doesn’t matter whether you’re an established company or just starting out, product packaging is an important part of your marketing, advertising and branding strategies. Sure, the product is what people discuss, and yes, it’s the product that they come back for, but it’s the packaging that draws people in. It’s packaging that entices people to buy your product in the first place (well, at least it’s one of the reasons).
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When Less is More
By Justin - Feb 18
Who has such strong brand recognition that they can afford to take an already minimalist pack design and simplify it further by removing their logo? Coca-Cola can. And they did.
