What is User Generated Content?

Engaging increasingly savvy consumers in the era of the eight-second-attention span is a challenge that User Generated Content (UGC) can address. Download this eBook to find out how harnessing the potential of UGC can help personalise and authenticate your brand!

Learn more about how User Generated Content can help combat the consumer’s diminishing trust in traditional marketing and advertising strategies. This Guidebook highlights the reason behind this growing trend as well everything you need to consider before incorporating UGC into your business’ content strategy.