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While the importance of user experience (UX) increases in importance as businesses seek to maximise their online presence, as 2021 was the year no one expected and saw the world move online in a manner few could hope to predict, it’s more important than ever.
The user experience your website and online presence provides could be the deciding factor in whether a potential customer chooses your products and services or those of your competitors. If you’re new to user experience principles, don’t worry — while the concepts may appear complicated, user experience best practice rarely is, it just makes sense.