NOUS makes brands...

Google usually doesn’t provide much, if any, information about its algorithm updates, which means the announcement in May 2020 that Core Web Vitals would become an official part of Google’s 2021 Page Experience Update — and that there are exact metrics to meet — indicates this update will be an important one. With less than two months to go until it takes effect in May 2021, time is quickly running out to improve your website’s Core Web Vitals and pass the assessment. 

Brands and advertisers are using online AI generated media services to design fake people, entirely customised down to their specific gender, age, ethnicity or facial expressions – whatever is needed. Some websites even let you animate them and add voice. Scary. Before we get to whether or not this is actually a good idea – let’s look at how and why it’s being done.

Woolworths made a typo on their website that left customers scratching their heads over a particular product.