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Instagram Reels and TikTok – same same but different.
They’re both platforms for the creation and discovery of short-form videos. Both have simple-to-use editing features for adding music, changing speed and adding filters. Both are geared towards easy discoverability and are so quick and easy to use that anyone can be a ‘creator’. Where they differ is their audience, functionality and advertising opportunities.
So, how do you decide which platform is better for your brand, or if you should use both? Here we break down everything you need to know about TikTok and Instagram Reels.

Although they might be a bit hard to swallow, bad reviews are not the worst thing for your brand. It’s expected for brands to have a couple of negative reviews, in fact it’s suspicious if there are none. What’s critical is how your brand chooses to react.

For some customers, when things go wrong, Facebook is just one of the platforms where they can air their frustrations. The good news is, even though the customer is clearly ticked off, you haven’t lost them just yet, but how you act next is critical as it will affect how your customers will see and interact with your brand in future.