NOUS makes brands...

If you’re new to social media advertising, you’d be forgiven for thinking that Facebook Ads and boosted posts are the same thing. However, there are considerable differences between the two and it’s important to know which option is most appropriate for your brand to use and when. So if you’re not sure where to start, we’ve broken down the key differences – and pros and cons of each.

The idea that Google — the search engine we all still refer to when discussing SEO — values tabbed content differently to immediately visible content has long been popular among many in the industry, but is that the case? There have always been two relatively even sides to this debate, with one saying that Google indexes it just the same as normal content and the other saying that if it isn’t immediately visible to users, it won’t be indexed.

Laying the right foundations with your brand’s social media profiles can help in the long run to build trust and credibility with users and other businesses. Here are six tips you can take to optimise your Company Page on LinkedIn.