We’ve been strategically building brands since 1999. We work with our clients, not against them, delivering what’s needed: from creative concept and design, to complete campaigns, websites and digital marketing. We put function first: it’s got to be right, it’s got to work, it’s got to be spot on.
What is “creative” anyway? At NOUS, it all begins with the brief. Every job we do draws its strength from our thorough understanding of what you want for your brand. For us, the answer is always in the question.
During our time with NOUS we have achieved 107.7% YTD sales growth for our low value segment. This is truly a result of the NOUS team having a more strategic approach, instilling a test, learn and refine approach and ensuring the creative is always hard hitting and resonates with the target market.
NOUS created a suite of high performing EDMs, integrating new design features that brought consistency and a fresh look to our existing communications. A strong understanding of our brand DNA coupled with a clear desire to put the customer first made NOUS an obvious choice for this project.
The NOUS tech team took the time to clearly understand the functionality required on our new site, and the design team ensured the site was an accurate reflection of who we are as a business, and what we offer. Their support throughout the experience has been outstanding.
Instagram has made some updates to the Reels algorithm which may affect the visibility of your videos. One of these is particularly important to note if you’re also using TikTok.
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Campaigns we love to hate (or hate we love)
By Elouise - Feb 21
Weetabix and Heinz UK have teamed up in a wholesome breakfast campaign that everyone loved…to hate. Like seagulls to a chip, the public response was fast and hilarious, and became an opportunity for other brands to compete for the best on-brand reaction.
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Reels vs TikTok – which is right for your brand?
By Elouise - Dec 20
Instagram Reels and TikTok – same same but different.
They’re both platforms for the creation and discovery of short-form videos. Both have simple-to-use editing features for adding music, changing speed and adding filters. Both are geared towards easy discoverability and are so quick and easy to use that anyone can be a ‘creator’. Where they differ is their audience, functionality and advertising opportunities.
So, how do you decide which platform is better for your brand, or if you should use both? Here we break down everything you need to know about TikTok and Instagram Reels.