NOUS makes brands...

Although they might be a bit hard to swallow, bad reviews are not the worst thing for your brand. It’s expected for brands to have a couple of negative reviews, in fact it’s suspicious if there are none. What’s critical is how your brand chooses to react.

For some customers, when things go wrong, Facebook is just one of the platforms where they can air their frustrations. The good news is, even though the customer is clearly ticked off, you haven’t lost them just yet, but how you act next is critical as it will affect how your customers will see and interact with your brand in future.

Videos are eye-catching, engaging…and everywhere. Thanks to platforms like YouTube, IGTV, TikTok and other Social Medias, video consumption is on the rise and it’s not slowing down, with predictions that by 2022, video will make up more than 82% of all consumer internet traffic.