NOUS makes brands...

With Google constantly ramping up new Google My Business (GMB) features and implementing new-look ‘Insights’, if you’re not using your (completely free!) Google My Business account to engage both your current and existing customers in search results, you’re missing out on the opportunity to make your mark on some pretty impressive digital real estate.

Unless you’ve been living under a rock – you’ve no doubt heard about the digital marketers’ doom and gloom that is the iOS 14.5 update. While Apple can pat themselves on the back for their response to the ever-growing concern over data and privacy, it’s brands and marketers who are more significantly affected by this change – losing valuable insights into audience targeting, conversion reporting and attribution.

Now more than ever, customers are concerned with finding more ways to reduce their impact on the environment. Because of this, sustainability is factoring more in customers’ purchasing decisions, and brands need to pay attention.