Shell Energy

While Shell Energy is Australia’s largest dedicated provider of business energy, innovation and expertise sets them apart — providing business customers with smart energy solutions, not just energy. Shell Energy is positioned as a reliable energy partner for business: managing day-to-day energy use, increasing efficiency, reducing costs and carbon footprint — helping customers navigate the complex energy environment and meet (or exceed) their expectations and obligations.

The Challenge

The energy market is very complex and can be time-consuming for customers. For many businesses energy costs and strategies make up a significant proportion of expenditure — both time and money. With the pressing need for a shift to net-zero carbon output, that complexity became even deeper. Shell Energy is in a unique position to provide not just energy — but innovative, strategic solutions for moving businesses towards net zero. An awareness campaign was needed to first alert, then inform and educate customers of Shell Energy’s ability to help them reach their net zero goals. The ultimate goal being to firmly position Shell Energy as a consideration as their energy partner.

The Nous Solution

Nous joined a series of group workshops to understand input from all stakeholders. We designed and structured an inclusive, engaging approach conceptualising, writing and producing content including video, social, digital display ads and website landing pages. An initial overarching piece sought to build awareness while supported by more specific, targeted information messaging around how to reduce, replace and offset — to begin outlining the practical actions Shell Energy have the expertise to assist with.

A simple, approachable refrain reinforcing the notion that net zero is a journey that needs to begin somewhere formed the core of the creative execution. “Zero Starts Here” is solid and inclusive headline that ultimately extended to the tagline: “Powering business towards Net Zero”. Zero Starts Here also highlights the importance and flexibility around starting, continuing or resuming your journey with Shell Energy.

Zero Starts Here.