Journey Mapping

Journey Mapping at Nous.

There are dozens of potential touchpoints that your clients could have with your business before they make a purchasing decision. And, once they’re in — you’ll need to keep nurturing them to ensure they’ll buy from you again.

But what does this journey look like? And can you make it smoother, better and even shorter? To answer these questions, we’ll work with you and your clients to map out all of the interactions they’ll have with your business. From there, we’ll run different scenarios and see how that affects their perception of your brand and their likelihood to buy. There’s almost certainly a wealth of insights at your fingertips, waiting to be turned into opportunities. Let’s uncover them together.

How Nous can help.

Customer Analysis & Persona Mapping

We analyse your current customers, finding out everything you know about them from your data then we build a detailed profile of your customer. This profile helps your brand to better understand your customers’ needs.

Customer Journey Mapping

We map out the entire customer journey. From identifying they have a problem all the way through to conversion. Where necessary, we follow that journey further through to the on-boarding and retention processes.

Lead Segmentation and Scoring

Using marketing automation to segment leads generated through your website into their appropriate personas. Scoring those leads based on their actions – how likely are they to convert?

Lead Nurture

With the customer journey mapped, it’s time to see where your brand can add value to the process. What messages could we drop in and when to improve the chances of conversion?