Ink

The Challenge

In the bustling Australian gin industry, Ink Gin stood out with its mesmerising colour-changing spirit, drawing an influx of gin lovers. But as the initial hype wore off, sales began to ease and Ink Gin faced a challenge. The market started pegging their unique product as a one-hit-wonder. It became apparent Ink Gin needed to maintain their existing market share and increase brand relevance. The aim? To cement Ink Gin as a brand that resonates deeper than the bottle, touching hearts and sparking stories.

Our Solution

Our strategy was as clear: infuse Ink Gin’s brand narrative with the timeless art of storytelling. “Every story deserves Ink,” tying the bond between memorable tales among friends and the brand’s spirited offerings. This wasn’t just about gin; it was about moments worth inking into memory, with each sip an ode to stories shared and created.

We let creativity lead the way, developing a campaign that felt enchanting and magical. Our product photography wasn’t just shots; it was a levitation act, with bottles defying gravity against backdrops that whispered of magic and dreams. The campaign’s script flowed like personal anecdotes, penned with the care of a handwritten letter, making every piece feel intimately tailored.

Unveiled across the East Coast, our campaign was a beacon, drawing eyes and hearts with its blend of beautiful product visuals and heartfelt messaging. Outdoor spaces, poster, POS and digital channels were utilised for Ink Gin’s enhanced identity, not just as the creator of the color-changing gin but as a usher of stories and gatherings.

The Results

The campaign not only sparked a significant uplift in brand perception but also encouraged market share growth, a great result especially in a market on the edge of saturation. Ink Gin, against the odds, not only retained its loyal following but also welcomed a new wave of Ink Gin lovers, eager to make the brand a centerpiece of their narratives.

The message was crystal clear: Ink Gin was more than a bottle; it was a catalyst for connection, for moments inked not just on pages, but in the soul. Through stories shared and memories made, securing its place not just on shelves but in the hearts of many.