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Whether you're looking at brand creation or brand development - these exercises aren't intended to replace the branding process. They're supposed to get you in the habit of more actively thinking about (and understanding) your brand.
There’s several big challenges that can come up when working on your brand – sometimes you’re too close, sometimes there’s too much divergence and sometimes you just don’t have enough time. We’re not looking to fit the step-by-step instructions for a whole brand workshop into an eBook. This is about finding small, easily achievable exercises that will help you (and your team) actively engage your brand and start solidifying your foundations