As the name illustrates, “voice search” refers to the way users will ask their devices queries, often through smart assistants, Siri, Alexa or Google, as a hands-free alternative to traditional typed search queries.
Say Goodbye to Expanded Text Ads on Google Ads
By Laura - Mar 22
Google is continuing to shake up advertisers with major changes to their Google Ads (Search) platform. This latest change means ‘Responsive Search Ads’ (RSAs) are becoming the only Google Ads (Search) ad format available, coming into effect from 30 June 2022. So, what do you need to know?
9 Mistakes You Might Be Making With Your Website
By Laura - Feb 22
A website is often the customers’ first touch point with a brand, so it’s vital to make a good first impression. Depending on the type of business, a website can also become the go-to hub for brand/customer interaction and ongoing brand loyalty. A website that’s difficult to navigate, ill-equipped with relevant information or just down-right looks bad, can turn potential customers away quickly and some for good.
What’s the difference between Facebook Ads & Boosted Posts?
By Laura - Jan 22
If you’re new to social media advertising, you’d be forgiven for thinking that Facebook Ads and boosted posts are the same thing. However, there are considerable differences between the two and it’s important to know which option is most appropriate for your brand to use and when. So if you’re not sure where to start, we’ve broken down the key differences – and pros and cons of each.