Unless you’ve been living under a rock – you’ve no doubt heard about the digital marketers’ doom and gloom that is the iOS 14.5 update. While Apple can pat themselves on the back for their response to the ever-growing concern over data and privacy, it’s brands and marketers who are more significantly affected by this change – losing valuable insights into audience targeting, conversion reporting and attribution.
Read more ▻
Enter the Era of Recyclable Packaging
By Elouise - May 21
Now more than ever, customers are concerned with finding more ways to reduce their impact on the environment. Because of this, sustainability is factoring more in customers’ purchasing decisions, and brands need to pay attention.
Read more ▻
COVID-19 — Fuelling the Resurgence of QR Codes
By Adam - Apr 21
While it’s taken a global pandemic for QR codes to take off, so integrated have they become into our lives in such a short time that businesses which don’t incorporate them into the delivery or promotion of their products and services could be quickly left behind.
Read more ▻
Google’s Next Ranking Factor: Core Web Vitals
By Adam - Mar 21
Google usually doesn’t provide much, if any, information about its algorithm updates, which means the announcement in May 2020 that Core Web Vitals would become an official part of Google’s 2021 Page Experience Update — and that there are exact metrics to meet — indicates this update will be an important one. With less than two months to go until it takes effect in May 2021, time is quickly running out to improve your website’s Core Web Vitals and pass the assessment.
