Universal Analytics vs Google Analytics 4: What are the differences?
By Sally - Jun 23
Google has announced that Universal Analytics (UA) will be replaced by Google Analytics 4 (GA4), with UA being deprecated in July 2023. There are some significant changes between the two platforms, with some users looking forward to the change, and others not.
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Developing a Content Strategy that Works – It Starts with the Right Approach
By Adam - May 22
With over 70% of digital marketers actively carrying out content marketing activities in 2021, a solid content strategy is certainly not a ‘nice-to-have’ but an absolute necessity for every business looking to compete in an increasingly crowded marketplace.
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Tabbed, Drop-Down & ‘Read More’ Content – Does It Rank as Well?
By Adam - Nov 21
The idea that Google — the search engine we all still refer to when discussing SEO — values tabbed content differently to immediately visible content has long been popular among many in the industry, but is that the case? There have always been two relatively even sides to this debate, with one saying that Google indexes it just the same as normal content and the other saying that if it isn’t immediately visible to users, it won’t be indexed.
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Optimising for Rich Results in SERPs
By Adam - Sep 21
Google is constantly changing, updating and refining the ways in which it displays search results to users, Featured snippets — also known as ‘rich results’ and ‘answer boxes’ among other terms — are the most prominent of these changes. The growth of featured snippets has resulted in the ‘zero-click search’ phenomenon, where traditional search results are pushed further down the page and get fewer clicks and impressions.
