Google is constantly changing, updating and refining the ways in which it displays search results to users, Featured snippets — also known as ‘rich results’ and ‘answer boxes’ among other terms — are the most prominent of these changes. The growth of featured snippets has resulted in the ‘zero-click search’ phenomenon, where traditional search results are pushed further down the page and get fewer clicks and impressions.
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Google My Business & Optimising for Zero-Click Search
By Adam - May 21
With Google constantly ramping up new Google My Business (GMB) features and implementing new-look ‘Insights’, if you’re not using your (completely free!) Google My Business account to engage both your current and existing customers in search results, you’re missing out on the opportunity to make your mark on some pretty impressive digital real estate.
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Google’s Next Ranking Factor: Core Web Vitals
By Adam - Mar 21
Google usually doesn’t provide much, if any, information about its algorithm updates, which means the announcement in May 2020 that Core Web Vitals would become an official part of Google’s 2021 Page Experience Update — and that there are exact metrics to meet — indicates this update will be an important one. With less than two months to go until it takes effect in May 2021, time is quickly running out to improve your website’s Core Web Vitals and pass the assessment.
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Favicons bring brand recognition to Google search results
By Elouise - Jul 20
The use of favicons in Google’s search engine results has caused a bit of turbulence amongst digital marketers and brands, but it’s likely that they’re here to stay. So, what does this mean for your brand?
