Google is continuing to shake up advertisers with major changes to their Google Ads (Search) platform. This latest change means ‘Responsive Search Ads’ (RSAs) are becoming the only Google Ads (Search) ad format available, coming into effect from 30 June 2022. So, what do you need to know?
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How to Optimise Your LinkedIn Company Page
By Laura - Nov 21
Laying the right foundations with your brand’s social media profiles can help in the long run to build trust and credibility with users and other businesses. Here are six tips you can take to optimise your Company Page on LinkedIn.
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Optimising for Rich Results in SERPs
By Adam - Sep 21
Google is constantly changing, updating and refining the ways in which it displays search results to users, Featured snippets — also known as ‘rich results’ and ‘answer boxes’ among other terms — are the most prominent of these changes. The growth of featured snippets has resulted in the ‘zero-click search’ phenomenon, where traditional search results are pushed further down the page and get fewer clicks and impressions.
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Enter the Era of Recyclable Packaging
By Elouise - May 21
Now more than ever, customers are concerned with finding more ways to reduce their impact on the environment. Because of this, sustainability is factoring more in customers’ purchasing decisions, and brands need to pay attention.
