Developing a Content Strategy that Works – It Starts with the Right Approach
By Adam - May 22
With over 70% of digital marketers actively carrying out content marketing activities in 2021, a solid content strategy is certainly not a ‘nice-to-have’ but an absolute necessity for every business looking to compete in an increasingly crowded marketplace.
Read more ▻
Optimising Your Google Business Profile for Local Search Success
By Adam - May 22
As you’re already likely aware, Google Business is a free resource that can help deliver a local presence across Google Search and Google Maps, but did you know that it’s hands-down one of, if not the most, important ranking signals for local organic search rankings?
Read more ▻
Voice Search in 2022 Trends & Predictions
By Laura - Apr 22
As the name illustrates, “voice search” refers to the way users will ask their devices queries, often through smart assistants, Siri, Alexa or Google, as a hands-free alternative to traditional typed search queries.
Read more ▻
Say Goodbye to Expanded Text Ads on Google Ads
By Laura - Mar 22
Google is continuing to shake up advertisers with major changes to their Google Ads (Search) platform. This latest change means ‘Responsive Search Ads’ (RSAs) are becoming the only Google Ads (Search) ad format available, coming into effect from 30 June 2022. So, what do you need to know?
