Google is constantly changing, updating and refining the ways in which it displays search results to users, Featured snippets — also known as ‘rich results’ and ‘answer boxes’ among other terms — are the most prominent of these changes. The growth of featured snippets has resulted in the ‘zero-click search’ phenomenon, where traditional search results are pushed further down the page and get fewer clicks and impressions.
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Enter the Era of Recyclable Packaging
By Elouise - May 21
Now more than ever, customers are concerned with finding more ways to reduce their impact on the environment. Because of this, sustainability is factoring more in customers’ purchasing decisions, and brands need to pay attention.
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COVID-19 — Fuelling the Resurgence of QR Codes
By Adam - Apr 21
While it’s taken a global pandemic for QR codes to take off, so integrated have they become into our lives in such a short time that businesses which don’t incorporate them into the delivery or promotion of their products and services could be quickly left behind.
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How to deal with bad reviews on Google
By Elouise - Oct 20
Although they might be a bit hard to swallow, bad reviews are not the worst thing for your brand. It’s expected for brands to have a couple of negative reviews, in fact it’s suspicious if there are none. What’s critical is how your brand chooses to react.
