Brands and advertisers are using online AI generated media services to design fake people, entirely customised down to their specific gender, age, ethnicity or facial expressions – whatever is needed. Some websites even let you animate them and add voice. Scary. Before we get to whether or not this is actually a good idea – let’s look at how and why it’s being done.
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Typo Blunders – What is Woolworths Selling?
By Elouise - Mar 21
Woolworths made a typo on their website that left customers scratching their heads over a particular product.
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The Dos and Don’ts of Instagram Reels
By Elouise - Feb 21
Instagram has made some updates to the Reels algorithm which may affect the visibility of your videos. One of these is particularly important to note if you’re also using TikTok.
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Campaigns we love to hate (or hate we love)
By Elouise - Feb 21
Weetabix and Heinz UK have teamed up in a wholesome breakfast campaign that everyone loved…to hate. Like seagulls to a chip, the public response was fast and hilarious, and became an opportunity for other brands to compete for the best on-brand reaction.