The ‘Plastic Crisis’ and what it means for your brand
By Tilda - Jun 21
The world of packaging is undergoing a major transformation, led by an alliance of Government and industry initiatives. Immense pressure is being applied to brands to rethink the way they package their goods to tackle what has been coined the ‘plastics crisis’.
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Best things for everything – a new shopping experience by Google
By Elouise - Jun 21
Google has launched a new shopping experience that allows you to browse only the best products. Best Things For Everything is a Google microsite that boasts the internet’s top 1000 products based on their rating. It’s a tool developed to help people (currently only in the US) discover products that fit their lifestyle or inspire them to try something new, but above all, it’s designed to give customers confidence in their purchasing decisions, knowing that the products have been tried and tested and are up to the task.
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How will iOS 14.5 affect your Facebook campaigns?
By Laura - May 21
Unless you’ve been living under a rock – you’ve no doubt heard about the digital marketers’ doom and gloom that is the iOS 14.5 update. While Apple can pat themselves on the back for their response to the ever-growing concern over data and privacy, it’s brands and marketers who are more significantly affected by this change – losing valuable insights into audience targeting, conversion reporting and attribution.
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Enter the Era of Recyclable Packaging
By Elouise - May 21
Now more than ever, customers are concerned with finding more ways to reduce their impact on the environment. Because of this, sustainability is factoring more in customers’ purchasing decisions, and brands need to pay attention.
