Enter the Era of Recyclable Packaging

By Elouise - May 21

Now more than ever, customers are concerned with finding more ways to reduce their impact on the environment. Because of this, sustainability is factoring more in customers’ purchasing decisions, and brands need to pay attention.

COVID-19 — Fuelling the Resurgence of QR Codes

By Adam - Apr 21

While it’s taken a global pandemic for QR codes to take off, so integrated have they become into our lives in such a short time that businesses which don’t incorporate them into the delivery or promotion of their products and services could be quickly left behind.

These people do not exist

By Elouise - Mar 21

Brands and advertisers are using online AI generated media services to design fake people, entirely customised down to their specific gender, age, ethnicity or facial expressions – whatever is needed. Some websites even let you animate them and add voice. Scary. Before we get to whether or not this is actually a good idea – let’s look at how and why it’s being done.