The purpose of Google Ads is to make it easier for search engine users to find the information they are looking for. The performance of the ads, however, is determined by the users’ landing page experience and the ad relevance. These factors make up the quality score, and a higher quality score means that your ad and landing page are more relevant to someone searching for your keyword than other advertisers.
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How UGC Creators Are Redefining UGC
By Aliese - Nov 23
Have you ever noticed yourself watching user product review videos on social media? Hearing a consumer’s real and honest experience of a product is like a trusted recommendation from a friend.
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Sustainable Social Media: What is WeAre8?
By Sally - Oct 23
WeAre8, the new and sustainable social media platform, has hit the market. The new platform claims to be hate-free, good for the environment, and it will pay its users to watch ads.
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YouTube Shorts – The Latest Platform for Short-Form Video
By Aliese - Aug 23
Short-form video is the king of content in 2023. After the explosion of TikTok, Instagram introduced Reels (followed by Facebook Reels), Snapchat launched Spotlight, and YouTube launched Shorts. Spotify has also recently announced a homepage redesign to feature a vertical video feed.
