Have you ever noticed yourself watching user product review videos on social media? Hearing a consumer’s real and honest experience of a product is like a trusted recommendation from a friend.
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Sustainable Social Media: What is WeAre8?
By Sally - Oct 23
WeAre8, the new and sustainable social media platform, has hit the market. The new platform claims to be hate-free, good for the environment, and it will pay its users to watch ads.
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YouTube Shorts – The Latest Platform for Short-Form Video
By Aliese - Aug 23
Short-form video is the king of content in 2023. After the explosion of TikTok, Instagram introduced Reels (followed by Facebook Reels), Snapchat launched Spotlight, and YouTube launched Shorts. Spotify has also recently announced a homepage redesign to feature a vertical video feed.
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Universal Analytics vs Google Analytics 4: What are the differences?
By Sally - Jun 23
Google has announced that Universal Analytics (UA) will be replaced by Google Analytics 4 (GA4), with UA being deprecated in July 2023. There are some significant changes between the two platforms, with some users looking forward to the change, and others not.
