Sharp as a tack. The single most important thing about Persephone is her incisiveness. She knows how to cut to the chase and get to the core of an issue quickly and effectively - probably due to her advertising and design experience in both the UK and Australia – which also gives her a global, rather than parochial perspective. Persephone is passionate about what she does, and won’t rest until she’s 100% sure you’re getting the best possible result - whether it’s a simple flyer or a major corporate identity project, each and every job matters to her.