Weet-Bix

With the introduction of the new Sanitarium logo and branding, the iconic Weet-Bix range underwent a facelift. This challenging project saw NOUS develop a branding strategy to keep the primary focus on the hero-brand - Weet-Bix – whilst maintaining strong Sanitarium branding. NOUS re-shot Weet-Bix products to increase appetite appeal across the entire range. NOUS also used its critical thinking cap to apply this refreshed branding the complete Weet-Bix range, extending to Weet-Bix Bites, Kids, Multi-Grain and Hi-Bran.