Safe Range 1

NOUS was asked to be a little bit cheeky (pun intended) when repackaging Safe toilet rolls. Safe’s unique selling proposition focused on being 100% recycled – a proposition has increasing popularity. So NOUS developed a range of packaging solutions that differed greatly from the rolling hills, feathers and puppies that previously saturated the market. This stark, bold and in-your-face packaging exceeded Safe’s expectations and set Safe products apart in the competitive FMCG market.