Sunsuper: Member Information Seminars
Sunsuper wanted to increase response and attendance to their seminars. Previously they had sent a ‘one size for all’ invitation including three seminar options and a long list of locations, resulting in poor response and even poorer attendance.
NOUS segmented the prospects by location and age, and produced a produced a highly personalised invitation to each member, with the relevant seminar with their closest locations matched to them.
Content
The three different seminar types at locations all over Queensland were booked out. RSVP rates converting to attendance rates were substantially higher than previously.
“We work shoulder to shoulder with the team at Nous to develop key deliverables, specifically designed and customised to talk to our diverse customer base. Because they produce meaningfully different communication, there is always a visible pay-off at the end. In fact, the results are often breathtaking.”
Steve Waters
Customer Development Manager, Sunsuper
