Queen: Online Campaign

Queen produces a range of essences used in cooking and wanted to increase awareness and usage. NOUS designed and developed flash web advertisements to appear on Australia’s number one cooking website taste.com.au. As an example, one of the ads featured Low Fat Thai Chicken Curry in the Low Fat section using Queen Coconut essence. The interactive ad enticed users to click through to the recipe, which was hosted on the Queen website. Just another click, and the ingredients were sent via SMS to the user’s mobile.