BOQ Visa Debit Up Sell < Direct

BOQ: Visa Debit Up Sell

BOQ wanted to further strengthen their relationship with existing clients and build on the owner manager branding model, plus increase results of previous Visa Debit DM campaigns. The challenge increased with the previous offer of a FREE upgrade being removed - and replaced with $1 extra fee per month.

NOUS developed a highly personalised mailing which showed how the recipient’s current card and account, can so easily be upgraded to Visa Debit to provide a world of extra benefits. The benefits far outweighed the small price of $1 extra a month.

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A higher than industry standard response rate, even though there was no longer any FREE offer! Post analysis showed an even higher response rate in younger clients, and newer customers. Our rollout campaign has taken into account these learnings, aiming for an even higher response rate.